Starting A Physical Product Business?


From time to time, I’ll admit, I get bored with blogging

Sounds like a first-world problem, I know

But the blogging business model is simple- your content is your product

  • You write good content,
  • drive traffic to that content and
  • monetise that content

If you want things to be super basic and hands off, you just monetise with programmatic ads. (The pros and cons of this can be debated at a later stage )

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With the programmatic ad blogging model, you never have to deal with customer support, and you can get away with speaking to no one for weeks, months, even

It’s an introvert's dream

But sooner or later, it gets pretty lonely and isolating.

Especially when things go wrong, and your traffic drops, and you want to learn how to fix it

Anyway, I digress

My point is - I got bored recently, had some existential crisis, and thought I would launch a physical product business

The process looked a bit like this :

--Think of a product

--drive customers to that product sales page

-- Deliver that product

Driving traffic and building up engaged customers is my forte - I was confident I could do that no problem.

But then

I needed to think about how to create or buy the product at a low price ( so I had a profit margin). Then I needed to budget for the actual cost of it.

Then I had to think about packaging companies and the costs

Then, the delivery companies and the costs

Then, how about if someone wanted a refund because the product was faulty?

How do I get the product back? I also absorb the costs of that

In the time it took me to try and figure this all out , the drama with Trump tariffs came into play, and suddenly importing and exporting products didn’t seem so lucrative anymore

In the time I took to try and figure it all out, I could have also

  • Written lots of new content
  • Created pins to drive traffic to them
  • Written six newsletters
  • Created a digital product and sold it

....all for free, zero costs ( well, apart from my newsletter platform, but there are free options)

Basically, I could have made a lot more money in a much simpler way, with my current blogging business model

And this is why I parked the idea 💡

Sometimes the grass isn’t greener, sometimes it grows if you actually water it!

I’m sharing this because there is a lot of negative news about blogging atm.

People are quitting in droves, saying it’s dead

I say, less competition and more opportunities for us!

If SEO is not working, try Pinterest, if that’s not working, try Facebook, or YouTube, or flipboar,d or paid ad,s or newsletters

There are still so many opportunities to explore that are not dead 💀

You just need to block out the noise and work through the hard

PS; After having 4 glorious months of my daughter to myself, I decided to share her with the world for Mothers Day!

I am bursting with pride, I think she's pretty cute :)

Interesting articles to read this week​

Thanks for reading. Have a great week

Aisha Preece from Outandbeyond.com

Some pics from the week :

My Courses:

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Out And Beyond | Blogging & Side Hustle Tips

Hi, I'm Aisha and I love helping others achieve financial independence though blogging. I run a portfolio of 6 blogs and teach others how to grow and monetise their blogs using evergreen strategies that don't stress you out! Follow me for valuable blogging tips and digital nomad hacks.

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